Privacy Policy — Armstrong Flooring

Armstrong World Industries, Inc. takes your privacy seriously. This Privacy Policy explains what personal information we collect through our website, how we use it, and the choices you have. This policy applies to the Armstrong Flooring website and any digital inquiry forms we operate.

1. Information We Collect

Information you provide directly: When you submit an inquiry form, sample request, or contact form, we collect the information you enter — which may include your name, email address, phone number, company name, project details, and product interests.

Usage data: We automatically collect certain technical information when you visit our website, including your IP address, browser type, pages visited, time spent on pages, and referring website. This information is collected through cookies and similar technologies.

Communications: If you contact us by email or phone, we retain records of that communication.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry or sample request
• Connect you with a local Armstrong dealer or sales representative
• Send you product information relevant to your stated interest (with your consent)
• Improve our website content and user experience
• Comply with legal obligations
• Detect and prevent fraud or security incidents

We do not sell your personal information to third parties. We do not use your information for automated individual decision-making or profiling.

3. Information Sharing

We may share your information with:

• Authorized Armstrong distributors and dealers: If you request a dealer referral or regional pricing, we may share your contact details with our nearest authorized distributor to fulfill your request.
• Service providers: We use third-party services for website hosting, email delivery, and analytics (such as Google Analytics). These providers access your data only to perform services on our behalf and are contractually bound to protect it.
• Legal requirements: We may disclose information if required by law, subpoena, or to protect the rights, property, or safety of Armstrong, our customers, or the public.

4. Cookies

Our website uses cookies to improve functionality and understand how visitors use our site. Essential cookies are required for the website to function. Analytics cookies help us understand page performance. You can control non-essential cookies through your browser settings. Blocking all cookies may impair some website functions.

5. Data Retention

We retain inquiry and contact form submissions for up to 36 months to allow follow-up on multi-phase projects. You may request deletion of your personal data at any time by contacting us at the address below. Analytics data is retained in aggregate, anonymized form.

6. Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data, to object to processing, or to data portability. Residents of California have additional rights under the CCPA. To exercise any of these rights, contact us using the details in Section 9.

7. Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses HTTPS encryption for all data transmission. However, no internet transmission is 100% secure, and we cannot guarantee the absolute security of data transmitted to us.

8. Children's Privacy

Our website is directed to business professionals and adult consumers. We do not knowingly collect personal information from children under the age of 13. If we become aware that a child has provided personal information, we will delete it promptly.

9. Contact Us

For privacy inquiries, data requests, or to opt out of marketing communications:
Privacy Officer, Armstrong World Industries, Inc.
2500 Columbia Ave, Lancaster, PA 17603
[email protected]

10. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be noted on this page with a revised date. We encourage you to review this policy periodically.